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Music streaming almost as popular as downloading in US
Streaming music is now almost as popular among US internet users as downloading digital tracks, according to new figures from NPD Group published by Evolver.fm. In August, 30% of Americans downloaded music to their PCs, up from 29% in March, while 29% streamed music in August, up from 25% in March. The figures indicate that streaming is increasing at a faster rate than downloading among Americans. If these growth rates continue streaming could overtake downloads and become the dominant way of listening to music via PCs in the US within months.
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