Google buys AdMob for USD750m

Tue Nov 10 2009, 09:14 AM

Google is buying mobile ad technology firm AdMob for USD750m in an all-share deal aimed at bolstering Google's share of the global advertising market. The deal underlines the growing importance of mobile advertising, which is seen as an increasingly lucrative market as smartphone use grows and the popularity of mobile apps continues to rise.

Upgrade Required

To access this content and our full archive of articles on 30,000+ companies, you are required to be a StrategyEye subscriber.

We offer a range of subscription options. Complete the form to request one of our packages.

Product information >>
Already a subscriber? Login >>

Upgrade or Request a Trial