RootZoo sues Facebook for click fraud

Fri Jul 10 2009, 17:09 PM

Sports website RootZoo is suing Facebook for click fraud, alleging that the social network charged for nearly three times as many ad clicks as it actually registered. RootZoo claims that on the date in question, its own software recorded 300 clicks, but Facebook charged for 804. Facebook has dismissed RootZoo's claims as "unnecessary and baseless", claiming that it takes click quality "very seriously".

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