Limelight buys mobile ad platform Kiptronic

Fri May 22 2009, 10:37 AM

Arizona-based Limelight Networks is paying approximately USD12m to acquire Kiptronic, which provides an ad serving platform for online audio and videos. Kiptronic inserts ads into content for use on devices such as iPods, smartphones and laptops. Clients include the Guardian, Sony BMG, CondeNet and Fox News Radio. Kiptronic was founded in 2005 and is based in San Francisco.

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