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US newspaper website traffic grows 12%
Traffic to US newspaper websites grew 12.1% year-on-year in 2008 according to a new report by Nielsen Online on behalf of the the Newspaper Association of America (NAA). Average monthly unique audience figures grew to 67.3m in 2008, up from 60.0m in 2008. Monthly unique visitors during Q4 2008 averaged 68.2m, an 8.6% year-on year increase. In Q4 2008, 41% of all active web users in the US visited newspaper sites. "Newspapers' digital audience has grown 60 percent in the last three years as the newspaper websites continue to attract sophisticated readers who demand comprehensive news and information that no other medium can match," says NAA president and CEO John F Sturm.
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