Zillow and newspapers launch property ad network

Mon Sep 8 2008, 10:18 AM

US house price comparison website Zillow and 11 newspaper publishers are launching an online property ad network. Under the terms of the deal, Zillow and the publishing firms - which include Hearst Newspapers, Media General and E.W. Scripps - will sell ad space on each other's websites, making it easier for advertisers to buy space on several online properties at once.

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