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Branded entertainment marketing spend in US grows 14.7%
Wed Feb 13 2008, 09:18 AM
US spending on branded entertainment marketing, such as product placement in video content or videogames, grew by 14.7% in 2007, hitting a record-breaking USD22.3bn, according to media research firm, PQ Media. In particular, expenditure on 'advergaming' (product placement in games) and branded webisodes rose 34.8% to USD217m last year, driven by efforts among marketers to reach the 18 to 34 year-old demographic, which is shifting from television to web entertainment.
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