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Joost launches Facebook app
Joost has launched a Facebook application that works as a plug-in and allows members to see the most recently viewed shows from the Joost player. Users must first download the Joost desktop player before being able to access the Facebook app. However, the application only serves as a means of tracking recent activity of a user and their friends rather than as an actual player. Earlier this month after Joost launched in public beta, CEO Mike Volpi said the technology was being developed for use in web browsing software to develop a means to separate the file-sharing aspect of its service from the media playback functions. It is also considering whether to work on a standalone P2P file-sharing application or develop it as a plug-in for major browsers such as Internet Explorer and Firefox. Joost has solid financial backing from CBS and Viacom and it has content deals with those two companies, as well as CNN, Sony and NHL. The company also recently developed a new Widget API to enable third parties to make their own Joost widgets.
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