Following Google’s exclusive advertising deal with MySpace, Microsoft is announcing an alliance with Facebook, which makes it the social networking company’s exclusive advertising partner. Under the terms of the three-year agreement, Microsoft will provide banner advertising and sponsored links on Facebook’s site, with future differentiating ad initiatives also planned. Similar to the Google-MySpace tie-up, the ads will be targeted and supposedly relevant to the user. Facebook currently claims 9m registered users and the ads are likely to begin appearing in early Q4.
|23 Aug 06 - MediaGuardian.co.uk|
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